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Industry use case

Hospitality & lead gen

Digital menus, reservation links and newsletter signup via QR – with reporting per location, campaign and time of day.

Typical challenges

  • Paper menus are costly to maintain and not measurable
  • Newsletter and voucher campaigns without source tracking
  • Multiple locations hard to evaluate centrally
  • Changing promos often require newly printed materials

The QRFlow solution

One QR on table tent, menu or bill – destination always updatable (menu PDF, reservation, voucher landing). scan.created with utm_campaign and GeoIP triggers Mailchimp, HubSpot or your voucher system via webhook.

How hospitality benefits

Digital menu

Menu URL or PDF behind one code – changes go live instantly, no reprint.

Lead gen at the table

Newsletter, loyalty or review link – source measurable per location.

Location comparison

Compare branches and pop-ups via campaigns – which location performs?

Automation without an app

Webhooks connect scans to email tools and CRM – no custom development.

Matching QRFlow features

  • Dynamic QR codes for menu, reservation and promos
  • Scan analytics with GeoIP and UTM
  • Forms for newsletter and feedback
  • Smart redirects (e.g. language, device)
  • Webhooks for Mailchimp, HubSpot, Brevo
  • Pause campaigns outside opening hours

How it works in practice

  1. 01

    QR per location

    Table tents and menus with consistent branding, separate campaigns per branch.

  2. 02

    Guests scan

    Menu, reservation or voucher – scan captured with location and time.

  3. 03

    Retain & activate

    Newsletter leads and return campaigns via webhooks and CRM automation.

Newsletter- & CRM-Integrationen

Connect QR code scans, form responses and webhooks with your existing tools:

  • Mailchimp
  • HubSpot
  • Brevo
  • Voucher system

QR code scan events & webhooks

Every QR scan triggers real-time events – for automation in CRM, Slack and BI:

scan.createdscan.redirected

QR code features for this use case

Hospitality uses QR for menus and tracking – forms for newsletter leads, surveys for guest feedback.

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