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Industry use case

Retail & print marketing

Connect offline advertising with online conversion: one QR on print, destination URL always updatable – scans flow into analytics and CRM in real time.

Typical challenges

  • Hard to attribute print campaigns vs. online channels
  • Wrong or outdated URLs on already printed material
  • Manual CSV exports instead of live data for marketing teams
  • No overview of which channel (flyer vs. poster vs. packaging) actually performs

The QRFlow solution

Dynamic QR codes with UTM parameters per channel and campaign. Change destination URLs later – no reprint. Every scan is captured with GeoIP, device and UTM; webhooks deliver events to HubSpot, Salesforce or your BI dashboard.

How retailers & brands benefit

ROI per print channel

UTM and campaign mapping show which flyer, poster or display drives scans and conversions.

Flexible after print

Switch seasonal landing pages, promos or shop URLs in the dashboard – the printed code stays the same.

Real time, not export

scan.created webhooks trigger CRM leads, Google Sheets rows or Slack alerts – no manual uploads.

Central campaign control

Pause, resume or set goals – all touchpoints in one dashboard with audit log.

Matching QRFlow features

  • Dynamic QR codes with custom design and logo
  • UTM parameters and campaign assignment
  • Scan analytics with GeoIP, device and timeline
  • Smart redirects and URL forwarding
  • Webhooks (scan.created, scan.redirected) for CRM & BI
  • Bulk export and REST API for many SKUs

How it works in practice

  1. 01

    Create QR per channel

    Flyer, poster and packaging get separate codes with UTM – consistent branding, separate reporting.

  2. 02

    Print & measure

    Ship print material, track scans live in the dashboard. Webhooks feed CRM or BI.

  3. 03

    Optimise & switch

    Cut weak channels, adjust landing pages – without reprinting the QR artwork.

CRM- & BI-Integrationen für QR-Scans

Connect QR code scans, form responses and webhooks with your existing tools:

  • HubSpot
  • Salesforce
  • Google Sheets
  • Power BI

QR code scan events & webhooks

Every QR scan triggers real-time events – for automation in CRM, Slack and BI:

scan.createdscan.redirected

QR code features for this use case

Retail marketing starts with trackable QR codes – plus forms for newsletter leads and automation for CRM sync.

Ready to get started?

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