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Industry use case

Trade shows & events

Capture interest at the booth in real time: QR on roll-up, badge or handout – with reporting by region, device and campaign.

Typical challenges

  • No live feedback on how many visitors actually reach the booth
  • Business cards and leads get lost after the event
  • Different sessions and booths hard to compare
  • Event team learns too late about strong or weak traffic

The QRFlow solution

QR codes per booth, session or action with a shared campaign ID. scan.created webhooks send instant Slack or Teams messages; the dashboard shows live trends by country and device – perfect for on-screen event dashboards.

How organisers & exhibitors benefit

Live at the booth

Scan counter and map view show traffic during the show – not weeks later.

Frictionless leads

QR opens landing page, form or calendar booking directly on the visitor's phone.

Team alerts

Webhook to Slack or Teams on every scan – marketing and sales react immediately.

Comparable KPIs

Compare multiple booths or shows via campaigns and take learnings to the next event.

Matching QRFlow features

  • Campaign dashboard with live activity
  • GeoIP and device breakdown per scan
  • Forms for lead capture at the booth
  • Webhooks for Slack, Teams and custom dashboards
  • UTM parameters for follow-up campaigns and email
  • Pause after event ends without deleting codes

How it works in practice

  1. 01

    Codes for booth & sessions

    Roll-up, badge and handout each get a QR with campaign context.

  2. 02

    Monitor live

    Dashboard and webhooks during the show – team sees traffic in real time.

  3. 03

    Follow-up

    Export, CRM sync and comparison with last year's event – KPIs for next planning.

Slack, Teams & Dashboard-Integrationen

Connect QR code scans, form responses and webhooks with your existing tools:

  • Slack
  • Microsoft Teams
  • Airtable
  • Custom dashboard

QR code scan events & webhooks

Every QR scan triggers real-time events – for automation in CRM, Slack and BI:

scan.createdform.submission_created

QR code features for this use case

Events combine QR tracking with forms for lead capture and automation for CRM follow-up.

Ready to get started?

Try the QR generator without signing up – or start with 7 days Premium for QR codes, forms and surveys.

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