A product by Simplify Data GmbH

QR codes, forms & surveys – in one place

QRFlow connects dynamic QR codes with digital forms and surveys. Measure every touchpoint in the campaign dashboard – with scan analytics, response insights, webhooks and REST API.

7 days Premium free Try QR Generator

The QRFlow ecosystem

Three building blocks, one platform

QR codes as entry point, forms for structured data, surveys for feedback and sentiment – all connected in the campaign dashboard.

QR Codes

Dynamic QR codes with scan tracking, GeoIP, smart redirects and form linking.

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Forms

Lead and contact forms with drag-and-drop – bot protection, email alerts and QR linking.

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Surveys

Multi-step surveys with sentiment analysis – feedback right after the scan at point of sale.

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QR codes, forms, surveys, campaign dashboard, webhooks and API – no hidden add-ons on Premium.

Your benefits

Why QRFlow?

No more tool chaos: QR marketing, data capture and feedback in one platform – with shared campaign analytics and Premium without hidden add-ons.

Everything in one platform

QR codes, forms and surveys share dashboard, folders and campaigns – no switching between generator, form tool and survey software.

Shared campaign dashboard

Scans, form responses and survey sentiment in one activity table – with KPIs, charts and type labels per touchpoint.

7 days Premium to explore

Full feature set without limits: analytics, API, webhooks, forms, surveys and exports – risk-free trial.

Automation via webhook & API

Signed events for scans, QR changes and form responses – to CRM, Slack, Zapier, n8n or custom middleware.

Made in Germany

Built by Simplify Data GmbH – GDPR-compliant, audit log, DPA on request and personal support from Germany.

Transparent Premium plan

QR codes, forms, surveys, campaign analytics, webhooks and API on Premium – no hidden add-ons per feature.

Try 7 days Premium free

In 4 steps

How to use QRFlow

From printed code to evaluated response – QR codes, forms and surveys in one workflow.

1

Register & try

Start free with 7 days Premium – QR codes, forms, surveys and analytics included.

2

Create content

Build a QR code, form or survey – with editor, design and campaign assignment.

3

Link & publish

Connect QR to a form or survey, print or share the link – one scan leads straight to the goal.

4

Measure & optimize

Evaluate scans, responses and sentiment in the dashboard – adjust goals, pause or automate.

Practice & industries

Use cases for QR codes, forms & surveys

Whether print marketing, lead capture at trade shows or on-site customer satisfaction – QRFlow connects scans, form responses and survey feedback in one view. Use webhooks to automate data flow to CRM, Slack or your own systems.

Webhooks – real-time instead of manual exports

On every scan or QR change, QRFlow sends a JSON event to your URL. Subscribe only to the events you need – e.g. scan.created for live dashboards or qr.paused for campaign alerts.

Scan or action

User scans QR or you change a campaign

Webhook event

QRFlow POST to your URL with event & data

Your automation

CRM, Slack, ERP, Zapier, n8n …

Every payload is signed with HMAC-SHA256 (header X-QRFlow-Signature). Verify origin as described in the API documentation.

Retail & print marketing

QR codes

Flyers, posters, packaging and in-store displays with dynamic QR codes – UTM parameters per channel.

What the webhook is good for

Every scan lands in your CRM, Google Sheets or BI dashboard in real time. Measure print ROI without manual CSV exports.

Typical targets: HubSpot · Salesforce · Google Sheets · Power BI

Relevant events

scan.createdscan.redirected
Industry details

Trade shows & events

QR codes

QR codes at booths, badges or session materials with campaign and location context.

What the webhook is good for

Slack or Teams message on every scan, live visitor counter on the event dashboard and analysis by region and device.

Typical targets: Slack · Microsoft Teams · Airtable · Custom dashboard

Relevant events

scan.created
Industry details

Product packaging

QR codes

One QR on the pack – target switches from recipe to promo to support without reprinting.

What the webhook is good for

Webhook qr.updated notifies shop system and docs. scan.created shows which products are actually scanned.

Typical targets: Shopify · PIM · CMS · Helpdesk

Relevant events

qr.updatedscan.created
Industry details

Campaign control

Platform

Seasonal offers, limited promotions or compliance pauses controlled centrally in the dashboard.

What the webhook is good for

On qr.paused or scan.blocked, instantly alert marketing via email/Slack – pause external ads, inform support, no orphaned leads.

Typical targets: Slack · Email · Zapier · Monitoring

Relevant events

qr.pausedqr.resumedscan.blocked

API & bulk automation

Platform

Create QR codes via REST API from ERP, PIM or label software – thousands of SKUs, events or stores.

What the webhook is good for

qr.created and qr.deleted keep external systems in sync. No manual short-code or image URL maintenance.

Typical targets: ERP · n8n · Make · Custom middleware

Relevant events

qr.createdqr.updatedqr.deleted

Hospitality & lead gen

QR codes

Menu QR, table tents or business cards with tracking per location and campaign.

What the webhook is good for

scan.created with utm_campaign and GeoIP triggers newsletter signup, voucher workflow or CRM lead – no app development.

Typical targets: Mailchimp · HubSpot · Brevo · Voucher system

Relevant events

scan.createdscan.redirected
Industry details

App download & smart redirect

QR codes

One QR on print or packaging – iOS users land in the App Store, Android users in the Play Store.

What the webhook is good for

Device-based routing without reprinting: scan.redirected shows which OS received the store link – ideal for app launches and update campaigns.

Typical targets: App Store · Google Play · Firebase · Analytics

Relevant events

scan.createdscan.redirected
Industry details

Lead capture & contact forms

Forms

Contact, inquiry and newsletter forms via QR on flyers, business cards or trade show booths – without external form tools.

What the webhook is good for

One scan opens the form on the smartphone. Responses land in the dashboard and via webhook in CRM or email automation – with bot protection and multilingual fields.

Typical targets: HubSpot · Salesforce · Brevo · n8n

Relevant events

form.submission_created
Industry details

Event registration & check-in

Forms

Registration forms for workshops, conferences or open days – linked to QR on invitations or badges.

What the webhook is good for

Capture attendee data centrally, compare campaign KPIs with scan counts and automate confirmation emails – all in the same campaign as your QR codes.

Typical targets: Eventbrite · Google Sheets · Slack · Email

Relevant events

form.submission_createdscan.created

Customer satisfaction & NPS

Surveys

Short surveys after a visit, on the receipt or at the exit – place a QR code and collect feedback instantly.

What the webhook is good for

Sentiment analysis rates free-text answers automatically. Spot negative sentiment early and correlate with scan data in the campaign dashboard.

Typical targets: Zendesk · Intercom · Power BI · Slack

Relevant events

form.submission_created
Industry details

Employee feedback & pulse surveys

Surveys

Anonymous or personalized surveys on intranet, info screens or via QR in the break room – for HR and change management.

What the webhook is good for

Multi-step wizard surveys with panel sections. Evaluate responses and sentiment trends centrally – without separate survey software.

Typical targets: Personio · Microsoft Teams · Confluence · Export

Relevant events

form.submission_created

Real estate & viewing requests

Forms

QR on listings, shop windows or signage – prospects fill out inquiry forms on site.

What the webhook is good for

Location and scan time show which properties attract attention. Send leads with UTM and GeoIP to broker CRM or portal integrations.

Typical targets: onOffice · Flowfact · HubSpot · Email

Relevant events

scan.createdform.submission_created
Industry details

Healthcare & patient intake

Forms

Medical history or appointment forms via QR in the waiting room – patients use their own device, no paper stacks.

What the webhook is good for

Capture data before the appointment, reduce wait times. Forms can be paused, responses exported – with audit log for traceability.

Typical targets: Practice software · Email · Export · Webhook

Relevant events

form.submission_created
Industry details

Education & course feedback

Surveys

Surveys after training, lectures or workshops – QR on slides, handouts or LMS pages.

What the webhook is good for

Trainers get instant sentiment and free-text feedback. Compare multiple courses via campaigns and plan improvements with data.

Typical targets: Moodle · Google Sheets · Excel · BI

Relevant events

form.submission_created

Agencies & multi-client setup

Platform

Multiple campaigns, folders and client projects in parallel – QR, forms and surveys under one roof.

What the webhook is good for

One dashboard for all touchpoints: scans, form responses and survey sentiment per campaign. Export reports and share with clients – no tool switching.

Typical targets: Looker Studio · PDF reports · Slack · API

Relevant events

scan.createdform.submission_createdcampaign.goal_reached

Webhook events at a glance

scan.created

Every scan – with GeoIP, device, UTM and timestamp. Ideal for live counters and lead capture.

scan.redirected

Successful redirect – confirms the scan completed (Premium active).

scan.blocked

Scan blocked – e.g. paused campaign or expired plan. Perfect for team alerts.

qr.created

New QR code – syncs labels, print data or internal asset IDs.

qr.updated

Target URL or design changed – notifies shop, CMS or documentation.

qr.paused

Campaign paused – stops external ads or triggers support workflows.

qr.resumed

Campaign active again – resumes external channels automatically.

qr.deleted

Code deleted – removes references in PIM, wiki or print templates.

campaign.goal_reached

Campaign goal reached – e.g. scan target met or limit kept. Great for Slack alerts on milestones.

campaign.goal_missed

Campaign goal missed – e.g. target not yet reached or limit exceeded. For proactive team warnings.

Start free trial

7 days Premium with QR codes, forms, surveys and webhooks – then free tier or upgrade.

Premium feature

All smart redirect options at a glance

One short link or QR code – many rule types, one pipeline. Every scan is logged: which rule matched and why.

Scan limit

Switch to sold-out or fallback URL from scan N.

Schedule

Fixed event windows with their own target URL.

Weekly schedule

Mon–Fri 9–6 booking, otherwise info – visitor timezone.

Language

Accept-Language → DE/EN/FR/IT landing pages.

Scan context

UTM, referrer or query parameters on the scan link.

Geo (country)

Redirect by country code.

Fine geo

Region or city for local landing pages.

Device

Mobile/desktop or App Store / Play Store.

A/B test

Traffic split across two variants – measurable in analytics.

Parameters

Forward ref, partner etc. from scan to target URL.

Rule pipeline & log

Active rules run in your configured order. Dashboard and webhooks show the applied chain with human-readable reasons.

Example flow

  1. 1

    Scan context

    utm_medium=print detected → event landing page

  2. 2

    Fine geo

    City Munich / region Bavaria matched

  3. 3

    Device

    iOS detected → App Store URL

  4. 4

    Parameters

    ref=booth-3 appended to target URL

Redirect log

Print scan from Munich → App Store (iOS)

  • • utm_medium=print detected → event landing page
  • • City Munich / region Bavaria matched
  • • iOS detected → App Store URL
  • • ref=booth-3 appended to target URL

Analytics shows the rule chain per scan – the same data is sent to webhooks.

Integrations & workflows

Automation with n8n, Zapier, Make & more

QRFlow delivers signed webhook events in real time – connect your favourite tools without custom middleware. From scan alerts to CRM leads in minutes, not weeks.

Works with

n8n

Webhook node

Zapier

Webhooks by Zapier

Make

Custom webhook

Power Automate

HTTP trigger

Pipedream

HTTP / Webhook

Your server

REST endpoint

Connected in 3 steps

One webhook per account – pick your events. Copy the URL from the dashboard under API & Webhooks.

  1. Create webhook URL

    In QRFlow under API docs → Webhooks, paste your automation URL (n8n, Zapier, Make …) and select events.

  2. Build the workflow

    In n8n/Zapier/Make, add a webhook trigger and map fields from data.* – e.g. qr_name, country, utm_campaign.

  3. Trigger actions

    Slack message, CRM lead, Google Sheets row or email – without touching QRFlow code.

Every request includes X-QRFlow-Event and X-QRFlow-Signature (HMAC-SHA256). Verify with your webhook secret – see API docs.

Popular workflows

Scan → Slack / Teams

Live notification on every QR scan with location, device and campaign.

scan.created

Typical tools: n8n · Zapier · Make

  • Add webhook URL in QRFlow, enable scan.created
  • In n8n: Webhook node → Slack/Teams message with {{ $json.data.city }} and {{ $json.data.qr_name }}
  • Optional: filter by country (IF node on data.country)

Form → CRM lead

New form or survey response as a contact in HubSpot, Pipedrive or Salesforce.

form.submission_created

Typical tools: Zapier · Make · n8n

  • Subscribe to form.submission_created
  • Map data.answers[] to CRM fields
  • Optional: use data.sentiment for prioritisation

Scan → Google Sheets

Every scan as a row – for events, stores or print campaigns.

scan.createdscan.redirected

Typical tools: n8n · Zapier · Make

  • Add Google Sheets node after webhook trigger
  • Columns: timestamp, QR name, country, device, UTM params
  • Pivot or Looker Studio for channel reporting

Campaign goal → alert

Instant notice when a scan goal is reached or missed.

campaign.goal_reachedcampaign.goal_missed

Typical tools: n8n · Power Automate · Zapier

  • Enable campaign.goal_reached and campaign.goal_missed
  • Email or Teams message with campaign name and actual value
  • On goal_missed: escalate to marketing lead
Enable webhooks

After signup, find step-by-step guides for each platform under API docs → Automation.

Feature page with n8n templates

Transparent pricing

Pricing & plans

Start free – upgrade when you want permanent redirects and analytics.

Premium trial

Full feature set to get started

Free/ 7 days
  • Unlimited dynamic QR codes
  • Analytics & GeoIP
  • REST API & 1 scan webhook
  • Audit log & compliance
  • Logo & design options
7 days Premium free

Free

QR codes remain, redirects paused

€0/ after trial
  • Manage QR codes
  • Scans are recorded
  • Email on blocked scans
  • No redirect
—
Popular

Premium

For ongoing marketing campaigns

€29.99/ per month
  • Permanent redirects
  • Full analytics & geo charts
  • Export CSV/Excel/PDF
  • Campaign dashboard & smart redirects
  • Print layouts PDF/SVG
  • Scan webhooks & audit log
  • Priority support via Simplify Data
Upgrade now

FAQ

Frequently asked questions

Answers about QR codes, analytics, exports and subscription – no account required.

A dynamic QR code points to a fixed redirect URL (e.g. qr-flow.eu/r/abc123). You can change the target URL anytime – the printed code stays the same. Update landing pages, campaigns or event links without reprinting.
A QR code produces a scannable image (PNG, SVG, PDF) with an embedded redirect URL – ideal for print and packaging. A URL redirect is only the short link (e.g. qr-flow.eu/r/abc123) without a QR image: perfect for app links, email signatures or deep links. Both are dynamic, tracked and can be changed anytime.
Besides URLs you can create QR codes for email, phone, WhatsApp, location/maps, social media profiles, vCard, WiFi and calendar events. vCard, WiFi and calendar are static only; all other types also work dynamically with analytics.
A static QR code encodes URL or text directly in the code. Content cannot be changed after creation. Static codes are not tracked by QRFlow – ideal for one-off business cards, WiFi or fixed links without analytics.
Open the QR code under QR Codes → Details. Use Pause campaign to stop redirects. Visitors see a notice page; scans are no longer counted. Use Resume campaign to enable redirects again.
PNG (default, print & web), WebP (smaller file size), SVG (vector; QR codes with logo embed the logo as an image) and PDF (for documents and handouts). Choose the format on the detail page before download.
Yes. Each scan stores IP address, device type, browser, approximate location (GeoIP) and referrer. Data is used for campaign analysis and export.
On the QR code detail page in the Analytics section you can export scans as CSV, Excel (.xlsx) or PDF. Choose the time range (7, 30 or 90 days) before export.
Without active Premium scans are still recorded but visitors are not redirected. You receive email notifications for blocked scans. After upgrade or renewal redirects work again.
Yes. When creating you can upload a logo. Error correction is automatically raised to level H for readability. Logo size is limited to keep the code scannable.
Redirected means the visitor was sent to the target URL (Premium active, campaign not paused). Blocked means e.g. expired Premium or paused campaign – the scan was still logged.
On Premium you can define rules per QR code or URL redirect: e.g. route by device (iOS/Android), language, scan count or time window to different targets. The applied rule appears in analytics and exports.
Forms and surveys get their own public link at /f/… – independent of QR codes. Optionally link a QR code to the form. Responses, opens and optional sentiment analysis are in the detail view under Results.
On Premium, security-relevant account actions are logged: logins, creation, updates and deletion of QR codes and URL redirects (shown separately), webhooks, campaign pauses and billing changes. Export as CSV, Excel or PDF under Audit log.
Yes. Append UTM parameters to the redirect URL (e.g. /r/abc123?utm_source=newsletter&utm_campaign=expo2026). Source, medium and campaign appear in analytics, the campaign dashboard and exports – ideal for evaluating print, email and social channels.
On Premium, go to API docs → Webhooks, enter an HTTPS endpoint URL and select the events you need (e.g. scan.created, form.submission_created, campaign.goal_reached). Each payload is signed with HMAC-SHA256 (X-QRFlow-Signature header) – verification is described in the API docs.
Yes. With your personal API key you can create, update, list and delete QR codes, fetch analytics and manage resources programmatically. Authenticate via X-API-Key or Bearer token. OpenAPI spec and code examples are under API docs.
New accounts get 7 days of Premium with full features – no credit card required. After that you can stay on the free tier (redirects limited) or subscribe to Premium from €29.99/month or €341.90/year. Enterprise plans with custom scope on request.
In Brand Kit you set default colours, logo and QR style for your brand. When creating new QR codes you can apply these defaults – keeping print materials and campaigns visually consistent. Brand Kit changes only affect new codes, not existing ones.
Folders group QR codes and URL redirects in the list view – e.g. by client, event or product line. Campaigns combine multiple items for shared reporting: scans, UTM sources and goals in the campaign dashboard. One item can belong to one folder and multiple campaigns.
On Premium you define scan or response goals per campaign. Email and webhook alerts fire when goals are reached or missed. Weekly PDF or Excel reports can also be sent automatically by email – configure under Campaigns → Goals & alerts.
Yes. Besides QR codes, QRFlow supports barcodes such as Code128, EAN-13 and more. Barcodes suit inventory, ticketing or product labelling. Download as PNG, SVG or PDF – dynamic barcodes with redirect and tracking like QR codes.
On the form detail page under Results, export responses as CSV, Excel or PDF. Optional sentiment analysis for free-text fields. Opens and completion rate are shown separately in the form analytics.
Switch the UI language via the language selector in the navigation. System emails (trial reminders, scan notifications, campaign reports) follow the email language set in your profile – selectable at registration and changeable anytime under Profile.
Forms suit structured input – often on one page: contact, registration, lead capture or SEPA mandate. Surveys are optimised for feedback: wizard mode by default (step by step), rating fields, scales and optional sentiment on free text. Both have their own link at /f/… and can be distributed via QR code.
QRFlow offers 18 field types in five categories: text & numbers (short text, long text, email, phone, date, time, number), choice & rating (dropdown, radio, checkbox, star rating), address (street, postal code), payment (IBAN, BIC, SEPA mandate) and advanced (file upload, digital signature). Per field you can set required, help text and validation (e.g. email format, postal code).
Typical use cases: contact and callback requests, newsletter sign-up, event registration with date/time, billing and shipping address, SEPA direct debit mandates for clubs or subscriptions, consent with checkboxes, contracts with digital signature, file upload for applications or damage photos. At trade shows via QR or by link in email – all responses centrally in QRFlow.
Surveys fit customer satisfaction (CSAT), Net Promoter Score (NPS), product and service feedback, event or workshop ratings, on-site booth feedback and short team pulse checks. Combine rating scales, multiple choice and open questions – sentiment analysis helps prioritise critical free-text responses faster.
In wizard mode you split the form into pages (panels) – each page is a step with its own title and optional description. Visitors see progress (e.g. Question 2 of 5) and complete the survey step by step. That lowers drop-off on longer questionnaires. Surveys have wizard mode on by default; forms can enable it optionally.
For long-text fields QRFlow automatically classifies answers by tone: positive, neutral or negative. With many open responses you spot critical feedback without reading every answer. Classification appears in results and exports – especially useful after events, in customer service or for product feedback.
Yes, on Premium you maintain title, description, field labels and thank-you message in multiple languages. Visitors choose the language before filling in. Serve international trade shows, multilingual locations or global campaigns with one form – no separate links per language.
QRFlow uses layered bot protection: an invisible honeypot field, configurable minimum time before submit, per-IP hourly rate limits and session checks. Settings are adjustable per form. Public links (/f/…) stay smooth for real users – without disruptive captchas.
Each form has its own link (/f/your-slug). In the editor create a dynamic QR code pointing to that URL – ideal for roll-ups, flyers or table stands. Assign form and QR code to the same campaign: opens, completions and scans are evaluated together in the campaign dashboard.
New forms and surveys start as drafts. Under settings enable Publish – then the public link is live. Active Premium or trial is required. Without publishing or with an expired plan visitors see a notice page; submitted responses remain stored.
On Premium set up an HTTPS endpoint under API docs → Webhooks and subscribe to form.submission_created. Each new response sends a JSON event with all field values, IP, language and optional sentiment – for CRM import (e.g. HubSpot), Slack alerts or n8n workflows. Or export responses manually as CSV, Excel or PDF.
QR codes produce a scannable image for print and packaging. URL redirects are short links only – ideal for app stores, emails or deep links. Both are dynamic and tracked in QRFlow.
Yes. Append UTM parameters to your redirect URL (e.g. /r/abc?utm_source=newsletter) – they appear in analytics and exports.
Yes. On Premium you get signed webhooks for scans (scan.created, scan.redirected, scan.blocked) and QR changes (qr.created, qr.updated, qr.paused …). Configure them in the API docs in the dashboard.
Yes. Create, update and delete QR codes programmatically. Fetch analytics via API key in the dashboard – documented in the API docs.
7 days Premium free, then free tier or Premium from €29.99/month. Enterprise plans on request.

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Contact & consulting

Questions about QRFlow, enterprise solutions or custom requirements? The Simplify Data team advises you personally.

  • Personal QR marketing consulting
  • Technical integration & API
  • Custom solutions for businesses
Contact on simplify-data.de
SD

Simplify Data GmbH

Kiel, Germany

QRFlow is a product of Simplify Data GmbH – your partner for digital solutions, web development and data-driven marketing.

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